Where have your marketing instincts gotten you? Have you reached the goals you set out to reach when opening your business? Do you have customers who refer you regularly?

Odds are, the answers are "no," "no," and "maybe."

Why is this? Chances are you have made the classic marketing mistake: "you've painted your ideal customer as yourself." That means you envision your customers having similar passions, similar challenges, similar views and opinions and similar buying habits. We're here to tell you this is one of the classic business success hurdles. There are others we discuss on this site, but most businesspeople wake up, grab a few hurdles, strap them to their bellies and head out into their day ready to do great things. Yet, those hurdles make it hard for customers to connect with you. Why? because you are really focused on pleasing yourself. 

More to come... just getting our coffee down.

To come:  Conservative marketing equals conservative results.

Opening your business' arms to appeal to the most rather than the least.

What customer's want (generally).

The bar couldn't be any lower! This is easier than you think.

A single step to the side allows your customer to paint your picture for you. Put your feet up and let them work for you.