Why Choose Modern?
by Diane and Kevin Connor
A great idea combined with great design is the surest recipe for business, organizational, or product success. And great design is what we deliver -- to companies of every size. Our designers are brand strategists, illustrators and businesspeople. Everything we do is rooted in the idea that organizations must create difference to be successful in a competitive market.
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What's in a Name? Powerful Business Advantage for Starters
by David A. Price
Is your company's name an asset or a liability? Naming a company is rarely a matter of linguistic luck. Crafting a memorable and valuable name requires an open mind capable of seeing today's cross-cultural marketplace without prejudice. It also demands a basic understanding of individual and group psychology.
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Marketing Should Please Your Customers. Only Then Will it Please You
by David A. Price
Fishing for clients is an eternal process for every business. No matter your product or service, casting a line is something you need to make a fundamental component of your business. No matter your product or service, casting a line is something you need to make a fundamental component of your business.
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Boards and Brands: Committees Don't Have to Mean Compromise
by David A. Price
This is tough love for any board or committee responsible for approving design and marketing. Why do committees struggle to create (or approve) breakthrough design? There are many reasons, and all of them coincide in the boardroom. We've watched committees of every flavor in action and we know what we're talking about.
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Your Story Starts Here: Crafting Your Capabilities
by David A. Price
Your capabilities: on paper & online
are an opportunity to express who you are, what you do and why you do it. Too many companies (and especially professionals) confine their capabilities to a mere list which restricts rather than expands their "capabilities." In short, when you're skills are versatile, it's hard to sum them up in a soundbite. Sound familiar?
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Mistakes Your Competitors will Celebrate
by David A. Price
Imagine waking up to a joyous festival in your honor only to realize the festival's host is someone you despise. The following mistakes will put this festival on your competitor's calendar without delay. Mistake: Big business wants small business to think small. The greatest achievement of big business was to create the illustion of such as...
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Branding the Small Business: Own Your Pond
by David A. Price
Not everyone wants the world. Some just want a town or ten. You don't have to be a corporate giant to make "branding" your secret weapon. While big companies have Brand Managers to pilot messages to target audiences, small businesses can use the same techniques. Today, the foundations for marketing success are centered on human psychology.
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Print: The Bricks and Mortar of Marketing
by David A. Price
The internet is the first stop on the credibility train. But it isn't the final destination. If you find yourself struggling to close sales and all of your marketing is online, you better start thinking ink. Nothing evokes credibility quite like print. Tangible, tactile and personal, a unique brochure, story, letter or booklet has the power to reassure
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Catching Big Fish Requires Special Bait
by David A. Price
Landing the "big" account has many advantages. And too often, small businesses believe they can't handle the work of a large account. If you want to stay small, keep thinking that way. Big businesses work with hundreds of small businesses on everything from infrastructure to staffing to marketing. Think of it like a mining operation. You're looking for more than a single diamond.
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Your Logo: Your Most Concise Statement of Quality
by David A. Price
A great identity is a prerequisite for business success. Effective communication starts with effective identification. Messages have more impact when you know who's sending them. For business, this identification is your logo.
Passion. Originality. Reputation.
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Bad Design Undermines Business Objectives
by David A. Price
Your communications should reflect your skills, your experience and your aspirations. Most don’t — here’s why, and some tips on how to fix it. Poorly conceived, overly complex communication plagues business today. Bad design has reached epidemic proportions costing businesses opportunities, sales and complete relationships.
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Creative Strategies for Tough Times
by David A. Price
You don't have to be a World Player to make "branding" your secret weapon. While big companies pay massive salaries to their Brand Managers to pilot messages to target audiences, small businesses can use the same techniques with even more powerful results.
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